3️⃣Service Overview

Here is how Real Esmate works, step by step:

1. Cold Lead Acquisition

Real Esmate’s lead generation is managed by a specialised marketing team through a dual-channel approach across LinkedIn and Meta platforms. Campaigns are not standard listing promotions; they are carefully crafted funnels designed to spark interest and drive qualified engagement from the start.

On LinkedIn, the system identifies professionals based on job title, industry, income, and behaviour. Conversations are initiated on behalf of the client’s agents, using personalised connection requests and follow-up messages. All interactions are framed to match the agent’s voice and positioning, thus creating an authentic and high-trust engagement.

Meta campaigns deliver targeted content to relevant buyer segments. These are continuously optimised through A/B testing to reduce acquisition costs and improve lead quality. Every interaction is automatically captured and synced into the agency’s CRM, generating a clean, ready-to-engage pipeline without manual effort.

2. Landing Page Engagement

When a user clicks on an ad, they are directed to a personalised landing page designed to convert interest into action. The page opens with an automated welcome video that greets the visitor by name and references the property they clicked on. This video can be recorded by the agent or generated using a lifelike AI avatar.

A smart AI chatbot is available 24 hours a day to answer questions about the property, location, or even cultural considerations like Feng Shui. If a visitor becomes inactive, the system offers downloadable guides or brochures in exchange for contact information, automatically re-engaging the lead and continuing the conversation.

The landing page is connected to the agent’s calendar, allowing prospects to choose available time slots that match their schedule. Viewings are booked directly, with no back-and-forth required. Every interaction is tracked and used to score the lead’s level of intent, ensuring agents are fully informed before any in-person engagement.

3. CRM Integration and Follow-Up

Every interaction is automatically logged into the agency’s CRM, such as HubSpot, Salesforce, or another connected system. There is no manual input required. The service tracks each prospect’s behaviour and uses this data to assign a lead score in real-time.

Once a lead reaches the qualification threshold, AI follow-up agents begin engagement through email and chat tools. These agents continue the conversation, answer questions, and schedule viewings, all without human assistance.

Sales agents are only notified when a lead is fully warmed up and ready to take action. At that point, the only task required from the agency’s side is to meet the client in person and seal the deal at the property. Everything else, from discovery to scheduling, has already been handled. This structure saves hours of manual work and keeps the team focused only on high-conversion moments.

The Result

Real Esmate replaces the traditional real estate sales process with a seamless, intelligent service. Tasks that once required multiple tools, manual coordination, and constant follow-up are now handled through a single, fully integrated system. From the first advertisement to the final appointment, every step operates in sync, without friction.

This service eliminates time-consuming tasks for agents and managers. Sales teams no longer chase unqualified leads or struggle with disjointed workflows. All energy is redirected toward meaningful conversations and high-value opportunities.

The benefits are clear. Agencies save time, reduce advertising costs through precision targeting, and convert leads faster through personalised engagement. The platform adapts to agencies of all sizes and team structures, providing consistency and scale without additional complexity. Whether handling five leads each day or five hundred, Real Esmate supports consistent performance and sustainable growth.